|Filming with ABC Los Angeles for SJP Nordstrom Launch! (Sex in the City inspired)|
It was a whirlwind Thursday, a fashion frenzy if you will. Sara Jessica Parker launched her complete collection with Nordstrom, after partnering with Manolo Blahnik CEO George Malkemus, making her personal appearances for the launch all over the country including her latest stop at The Grove yesterday to meet and greet shoppers and fans. I had the pleasure of covering the event along side Who What Wear, which SJP is a guest editor during the launch.
The SJP for Nordstrom collection includes Manhattan inspired trenches, clutches and yes...shoes! The on screen fashion expert, an off screen in my opinion, seemed to have poured her heart and sole, pun intended, into this collection drawing inspiration from her experiences as an icon and her own love for shoes. The little pink ribbon, featured on most designs, stems from her childhood memory of always having a pink bow in her hair.
Ending my evening with another fab launch, I joined fellow style influences at the JustFab flagship store at the Glendale Galleria for a private event hosted by the Kimora Lee herself to celebrate the launch of JustFab dresses. An ever growing firm and collection, JustFab has expanded into athletic wear, jeans, shoes, accessories and now dresses. Kimora's goal is to dress a woman in affordable fabulous-ness literally from head-to-toe!
The designs are intended to pair perfectly with mixing and matching current styles of JustFab accessories and cater to a wide demographic of women in-line with the brand's existing customer who is trend-centric and fashion forward.