One down, four to go!
The kick start to Style Fashion Week LA commenced with an appearance from Mayor Villaraigosa at the Vibiana where the event will be held throughout the week. The mayor came to acknowledge the efforts of the industry and apparel production maintaining footholds in Los Angeles and America for the designers featured. It seems to be a common thread for designers this year, promoting garments 'Made in America.'
The Vibiana, an upgraded Catholic church originally built in the late 1800's, includes a marbled main hall and a perfectly kept garden courtyard where the cocktail hour and networking is hosted around the main fountain. A beautiful and historical venue for angelenos to revel in through out the event. Style's red carpet was placed at the main entry way leading guests through an iron gate to the courtyard which maintains its privacy with high ivied concrete walls.
The first designer to show was Mexican-American, Louis Verdad, who originally started out as a product developer for Target. Verdad's collection consisted of flirty styles with peplum waistlines and ruched capped sleeves on silk tops. Accessorized with acorn hats and cropped capes, his line embodied a bit of British influence.
The last designer, Dar Sara, who is known for their Swarovski embellishment and detail in bridal gowns and evening wear originally launched in Dubai. The atelier put on a show inclusive of a violinist on the catwalk as well as a gladiator like mock brawl between two armored models as the opening act.
Coverage throughout the rest of the week as well as additional photos from the event can be seen on: Facebook and tumblr.