NBCAM is an annual international health campaign designed to raise funding to fight against breast cancer and aide in research for a cure. Susan G. Komen Foundation and Race for the Cure are amongst the main supporters for this awareness month. In addition, retailers and designers join the cause by merchandising appropriately with the color pink. Its an iron clad strategy since everyone loves charity and giving back in addition to our love of the color pink! Therefore, various products and specials are advertised through retailers with proceeds benefiting the cause.
So far this year, we have included a few participants in donating for the cause through their products seen here.