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11/21/12

Supporting Small Business Saturday

Following the ever successful Black Friday, Small Business Saturday is one of the newest additions to our holiday shopping season.  It was first celebrated in 2010 and promoted by American Express.  The idea is to support local businesses , brick and mortar, who seem to put in the most effort to stay afloat   in previous years, unable to compete with the larger retail stores and e-commerce sites during the holiday season.
Small Business Saturday has been successful in the past two years and is blazing on this year mainly due to the success of social media efforts and pledges to spend money at the beloved stores.  The stores in turn host giveaways and discounts to shoppers throughout the day while shoppers walk away with a more unique shopping experience than they had the day prior.
A prelude to Cyber Monday, the concept of Small Business Saturday forces shoppers to step out of the norm of their routines and get back to the roots of retail which began with 'mom and pops' who offered a personal touch to the holidays and gift giving.
Small Business Saturday's social media sites, in coordination with American Express, encourage brick and mortar stores to promote their involvement through platforms such as twitter and Facebook and Youtube. This year, your chance to support local business will be on Nov. 24th following Black Friday. #SmallBusinessSaturday


**Check in Friday for more on Cyber Monday and the deals to steal!

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