Historically, retailers have tricks and techniques to manipulate our psyche. One example is the classic Macy's cookie ruse. Macy's placed cookie scented candles strategically in the heart of the store to lure customers deeper into the store in search of the "free cookies." Macy's never promised cookies, simply let the candles do their bidding.
|Bath & Body Works Holiday Signatures|
A similar study showed that Christmas music in combination with the scent of pine cones and apple cinnamon is a commonly used lure for retailers during the holiday season.
Adding a sense of urgency to a sale, such as 'One Day Sales', free shipping and midnight rushes, gives an instant feeling of 'Buy Now!'
When I was younger, I eagerly anticipated holiday shopping with my mother in the department store specifically at the Clinique counter because of the free gifts with purchase they are so famously known for.
|MAC Cosmetics 'Making Pretty'|
*Fun Fact: Prices were first dropped in Chicago from even dollars to end in .99 due to a penny circulation shortage, simultaneously making prices more desirable to consumers.