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1/4/13

A New Era of Bag: Ashlyn'd

Minaudière -  minaudière is a women's fashion accessory, generally considered a jewelry piece, intended to substitute for an evening bag.

Recently these lovely little pieces have been gracing the display cases of many a department store and high end boutique. Designed by masters such as McQueen, Judith Leiber and Edie Parker with prices ranging from $395 to $6,000.00, their popularity is soaring.  According to Ashlyn'd designer, Ashlee Nik, they are "little pieces of art you can carry around with you." Ashlyn'd clutches have been seen on celebrities including Kate Beckinsdale, Jilian Barberie and JLo.
Made out of unconventional materials such as jade acrylic, zebra wood, sand and marble,  these unique clutches are certainly a statement making accessory for not just evening wear.  Ashlee designed her line with the intent to fit not only an iPhone, but also lip gloss, eyeliner, car keys and cigarettes (if need be) all at once.  She even equips her clutches with a built in mirror!
Transitioning the minaudière into a day time piece is a bold move that is very much accepted by the consumers.  Personalizing the colors and materials used, Ashlyn'd hopes to provide a product that is not only quality made, but also affordable. Manufactured entirely in Los Angeles, Ashlyn'd hopes to also continue to be a part of the movement to restore 'made in USA' for the apparel and accessories industries. 
Maintaining superior construction, the brand is not looking to compete with fast fashion clutches that may be similar.  Their consumer is the type that wants the latest Edie Parker but cannot afford it.  Their current line retails between $275-$375  and is available for reserve on their site as well as internationally.
The company is working overtime in order to make their product more available to their fashionably savvy consumer, sprouting up in boutiques by February, such as Beckley Boutique with locations in Los Angeles and Las Vegas. Also, keep an eye out on the runway for Fall 2013 Fashion Week, the clutches will be paired with a few lucky designers.
Being personally impressed with their ability to make such a splash in such a short period of time, Ashlyn'd success will continue to exist because of their more than reasonable price range and impeccable and unique construction. (They are also much lighter in weight than they seem!)
For more information about the "little pieces of art" visit the Ashlyn'd site!









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