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2/15/13

TOPSHOP LA Opens at The Grove

Sir Philip Green has done it again! The British mega-retailer, who also owns Miss Selfridge, Burton and Dorothy Perkins, opened the latest US installment of its wildly successful store TOPSHOP/TOPMAN.  Until recent years, the brand was only available online for US shoppers, a similar history as fellow European establishments H&M and Zara.


TOPSHOP has been trending upward in the US due to various celebrity sitings and a decent price range.  The Grove, being one of the most influential shopping spots in Los Angeles, inspired by an outdoor Italian bazaar, is the perfect home for the brand. Strategically placed across from Forever 21 and Zara, TOPSHOP occupies a corner space adjacent to the Farmer's Market.
Opening day, Feb. 14th, ushered a hoard of teens and twenty somethings lined up throughout the shopping center, including Rick Caruso, the owner of The Grove.  The majority of the crowd seemed to be there for the freebies and activities the event catered such as makeovers, manicures, t-shirt screen printing and music.  The rest of the assembly was made up of serious TOPSHOP fans, certainly not novices to the brand.
Once we were in the store, the masses split to check out every last inch of the dual floor layout.  A much appreciated feature located in the back is the Personal Shopping experiences, in which a trained stylist will assist in your selections and provide you with a guided head to toe look for a price.
The turn out was mixed, in terms of actual sales, with patrons leaving with mini bags in tote and some with multiple bags in hand.  The prices, same as online, range from $40 to $400 per piece, with a higher construction than your typical fast fashion trend retailer.
TOPSHOP is known for its unique designs and reasonable prices, setting themselves apart from competitors as well as bringing trends from across the pond. 


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