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3/11/13

From Costume to Designer: Greg LaVoi

Inspired by the famed fashion House of Irene (Irene Lentz), the early costume designer for MGM, Greg Lavoi hosted his re-launch of the Irene Collection at Raleigh Studios. Greg, a fellow FIDM grad, has been an industry regular by dressing the red carpet leading ladies as well as costume designer for TNT's hit "The Closer". The event, sponsored by TNT, included a star studded audience with actors from the network and local starlets including the Pink family, owners of the famous Pink's Hot Dogs, who generously catered the event. (Celebrating 73 yrs in business)

The collection is an obvious homage to vintage structure and classic design. The pieces included houndstooth prints and flowing velvet evening gowns.  A Sherlock Holmes-esque cape trench was a crowd favorite paired with Dorothy Gaspar leather gloves.


The hair and makeup resembled a messy deconstructed Pan Am look, which was a welcomed and much appreciated look versus having the expected clean bob of the era.  The eclectic music featured classic violin mixes of Lady Gaga and 'Eleanor Rigby' by the Beatles to set an appropriate ambiance.
The show itself was well directed as the models made their way down and across the runway to exit through three open doorways underneath a chandelier, reminiscent of similar creative direction featured in Louis Vuitton shows in Paris.


Greg Lavoi's vision of incorporating classic construction and high fabric standards is not a so far fetched idea for retail to adopt in the near future.  fast fashion giant, H&M even opened its high concept outlet in London this week, & Other Stories.  The venture will be offering a more premium collection for the brand, as seen in their recent return to runway show in Paris this year.



Now if only we can get more designers to incorporate the same concept...









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