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9/4/13

Stylist Adventures- NYFW Musts & Behind the Scenes


Being bi-coastal is no easy task, especially in the fashion industry. This season for NYFW, I couldn't have been as organized without the help of my stylist extraordinaire, Amia Serrano.
After e-meeting via LinkedIn, we decided to help each other out during the hustle and bustle of fashion week. While I was pulling and visiting showrooms here in Los Angeles, Amia was doing the same for me in New York. CC'ing each other on schedules, keeping updates on shows, sharing industry connections... The mutual efforts made planning much less stressful and fashionable!The stress for bloggers to show up to shows in head-to-toe perfection is at its height during the the few days of style crazy. Since my schedule, while in NYC, is consistent of showroom visits, networking meetings at caf├ęs and attending shows and store events, I knew I would not have the time or wherewithal to navigate my way between PR firms for last minute pulls. Not to mention, the entire fashion community is abuzz for two weeks, not just the attendees and designers. They all have two swift weeks to shove PR dinners, brand plugs, and client placements with whomever they can get their hands on. It behooves any brand that isn't directly involved in Mercedes Benz Fashion Week to be involved in some way shape or form while the industries finest and most influential are carting around the city.
After a long day on set with The Glam Network, I met up with Amia to puruse over the looks she pulled and organize outfits for each show. A fashionably full day at Gary's Loft , a chic dual level studio in Manhattan.
So here's to an organized week of chaos, style and new relationships!
And a special thanks to my stylists du jour!
Amia Serrano
amia@amiaserrano.com
IG- amiaserrano
twitter- @AmiaSerrano
Pre-filming with Make up artist, Roberto Casey; Wearing Aryn. K Top

Behind the scenes

Behind the scenes for The Glam Network

Decor at Gary's Loft in Manhattan 

Sneak Peek at one of my style pulls for New York Fashion Week

Gary's Loft in Manhattan



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