As a fellow blogger, it has been an interesting journey to watch the world of social influence and brand ambassadors evolve and lead to fame, success and collaborations. Shea Marie of PeaceLoveShea.com will be launching a collection with Steve Madden this year. One of many high accomplishments achieved by the style blogger within a few shorts years of inception of her site.
A year ago, Shea got a email from Steve Madden team, went to NY and actually met with the designer himself and his team. She was surprised at how laid back and super casual he was. They threw out the idea for the design collaboration and in a surreal moment for any blogger, the wheels began to be set in motion.
I had the pleasure of interviewing Shea about the collaboration and how it came about.
What crucial steps did you take while blogging that you took do you think got you to where you are today?
Shea’s crucial steps taken while setting her blogging career into fruition was based on working on it all day and every day. Constantly thinking of ideas and staying on trend and being in the know. For her own site, she has sales on there and can see what the readers are responding to. Based on her personal style, which is ever changing and and evolving based on her own evolution. Her overall branding is that of the laid back Cali street style.
I asked Shea, ‘What advice do you have for bloggers?’ Her response- ‘I have no routine or schedule. It’s exciting to fly by the seat of my pants. It was different when I started 5 years ago, most people were taking street style and my mom as a photographer helped with high quality images. Filled a niche that wasn’t there at the time as a blond Cali original. I consider myself as an empire, not a blogger. ‘
The design process started one year ago and it was an interesting journey to be ahead and trend forecasting for Shea. “If I could have any shoe I wanted, I was able to make it come to life. Fabric, samples, sketched and ideas which turned into samples.” Shae and the team took 25 styles and narrowed down from there during MAGIC after showing to buyers. Her favorite picks were not chosen by buyers, which was shocking. The disconnect was shocking to the mega blogger and style maven.
Shea is currently working with friend, Caroline Vreeland, on their own line and are in the beginning stages.
“Its been amazing and people are being receptive and now I am working on my own thing, I am working on going to factories and learning the production and textile. Learning as I go. Incredible to do these different things. I style, design and get to do consulting and correspondent.”
Check out the collection- HERE!